About us.
Kind skincare, made by hand.
I never set out to start a skincare brand. For most of my life i barely used any products at all. When I was a teenager, the first ‘acne skincare solution ‘ I tried burned my skin so badly it made my distrust the whole industry. From then on, I kept it simple – sometimes just baby wash and water.
But everything changed when i became a mother.
My first borns diaper rash i just never could get under control. I went from prescribed cream to over the counter solution but nothing worked. I was getting frustrated. It wasn’t until my second born had an eczema breakout that made me go back to the drawing board. Out of frustration (and instinct), I started researching how skin truly heals. That’s when I rediscovered tallow – an old world remedy that had been quietly passed down through generations.
So there i was buying all the tallow i can find but still – something wasnt right. The consistency, the smell, I just couldn’t find a brand that works the way I need it to.
So… I made my own. And that rash? It disappeared – and never came back. From there, I began sharing it with friends and family, my partner started using it for his rosacea, my mom for her cracked heals, a friend for her acne scarring… and so KINDWELL was born.
What I believe.
- That skincare should be simple, honest, and rooted in nature
- That fewer ingredients chosen with purpose – can do more
- That every body deserves to feel safe in their skin
- And that kindness matters. In how we treat our bodies, our families, and our planet.
Everything we make is hand-poured in small batches using high-quality, thoughtfully sourced ingredients. Nothing unnecessary. Nothing synthetic. Just real nourishment for real skin.
Whether you’re a mother, a teenager, a grandparent, or someone who’s just tired of trying product after product… you’re welcome here.
We hope you feel the care we’ve put into every jar.
With love,
Karlien – Founder Kindwell.


